1. Use Custom Audiences and Lookalike Audiences
I am still amazed by how only a few marketers leverage the power of custom audiences and lookalike audiences.
3. Give an ad set at least 48–72 hours before optimising
Every ad needs some time to get into the algorithm & show it’s true potential. Give it some time before writing it off! I personally run my ads for 72h before analysing and optimising them. What is a good ad set? It depends on your campaign objective.
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