No one likes to be told “no.” Whether it’s a child asking for a cookie or a guy handing out fliers on the street, getting turned down hurts. But if you’re a writer, it’s also just part of the job. Getting published is hard, and even successful writers were often rejected dozens or even hundreds of times before something clicked. Too bad you can’t skip the whole query letter part of publishing and do it all yourself.
Except that technically, you can. Self-publishing has existed just as long as traditional publishing, and the current digital age has made the distribution of independent literature more accessible than ever.