Well, here’s the secret sauce hiding behind the curtain for your bookings at B&N: every Barnes & Noble in America has an executive specific to that store called a Community Business Development Manager.
When you are ready for a signing you will want to see him or her. You do not want the “Manager”. You want the “Community Business Development Manager”.
By temperament and skill set, the B&N development mangagers are friendly and encouraging. Don’t be shy with them. But also don’t be arrogant. They are responsible for community events. They need you and you need them. Work together with mutual respect for a satisfactory result.