More Book Marketing Ideas

BookBoast

BookBoast offers a newsletter swap for cross-promotion with other authors. I read about this in Derek Murphy’s book Guerrilla Publishing and thought I’d give it a try. The idea behind a newsletter swap is that authors can promote each other’s books to their email lists or blogs.

BookBub

BookBub is your book’s golden ticket to reaching millions of targeted readers if you can get it. The price for promoting your book is reasonable given the return on investment, but they are very selective about the books they promote. So, be sure to read through their guidelines to maximize your chances of landing a spot.

InstaFreebie

InstaFreebie is a platform that allows you to set up a book giveaway as a means of getting the word out about your book, growing your book’s email list before launch, as well as getting reviews for your book.

MailChimp

As cliche as this saying is, “the money is in the list” (or in the following) is key to a successful book launch. MailChimp is free for your first 2,000 subscribers, which makes it the perfect tool for list building and marketing your book on a budget.

Medium (again)

As previously mentioned, Medium can be an excellent resource for writing your book, but it can also be awesome for helping your book get exposure. If you haven’t already, break chapters of your book into smaller articles and publish them on Medium, along with a link to sign up to your book’s email list or Amazon page.

Here’s the link to other ideas from The Writing Cooperative

Writing as a Business

Before you put pen to paper or fingers to keyboard, take a minute and be honest with yourself: Why do you want to do this? Why dive into this strange place? This alternate universe?

For some, it’s a desperate need to make money while sitting at home in their pajamas. They are sick of the grind and want to sleep all day and drink high-test at night while they pound away on their epic adventure. After all, it’s sexy to say you are a writer.

Others have a story that’s been waiting to come out, ever since they read TwilightLordoftheRingsGamesofThronesDebbieDoesDestiny. You get the picture?

Characters and plots have been dancing in your skull for years. Are they original? Are you just continuing the saga of a book you read and never wanted to end?

Check out the complete story at Medium.

Big Problems with IngramSpark

Here at MPP, we were horrified recently to find that books we discounted at 40% (perfectly reasonable to our regional stores) were showing up in the Ingram bookstore portal with a measly 20% discount.

All authors with a printed book at IngramSpark should go into their accounts and change that discount to 53%. Also, if you don’t already have a duplicate book printing through Createspace (now KDP), we will load that for you at no cost — just send an email to heather@missionpointpress.com

From HollyBrady.com:

To date, the only print-on-demand (POD) vendor who’ll allow you do both those things is Ingram Spark (IS). In fact, that’s the main reason Ingram Spark has become so popular: it’s the way into bookstores.

Or so we all think.

But let me tell you a story about a book that a pair of savvy business writers published through Ingram Spark this past spring. We knew we wanted the book in bookstores, so we decided to offer the book at 40% discount. We assumed the discount would be passed down the line to bookstores.

Not so. When we went to our local indie bookstore and looked up the book in the Ingram catalog, the discount offered was not 40%–but 5%.

When I asked Ingram Spark about this at BookExpo last month, I was told that IS books were distributed by Ingram Book Company, a separate entity that took 10% and 15% before offering the book to bookstores. By the time it got to our little bookstore (which doesn’t have much clout in the distribution chain), the discount had dwindled to 5%.

What does that mean for writers? It means that you might as well not try to get your self-published book into bookstores because you’ll never be able to offer it at a discount that’s competitive. You might as well spend all your efforts finding your readers through Amazon.

Personally, I’m very surprised that Ingram has allowed this situation to exist, and that they’ve not been more transparent about how discounts are allotted. (Here’s Ingram Spark’s official statement on why you should discount your book.) As the premiere distributor of books to bookstores in this country, Ingram has a vested interest in helping independent authors sell their books into bookstores. Ingram Spark already takes 45% of your revenue for its POD services, plus an additional fee for printing your book. Does Ingram Book Company really need an extra 10% to 15% for distributing it?

Spend Some $$ at Amazon's AMS Program, Get Better Sales

From thebookdesigner.com

Amazon suggests a starting budget of $30 a day and a per click bid of $0.50. DO IT. Start with their suggested budget.

Then, it is time to experiment!

  1. Put 1000 search terms up and run an ad for a few days.

  2. Then go in and increase your budget by 50% for the campaign.

  3. And then bump up the bid for each keyword that is getting you a lot of impressions. (Increase 50% as well.)

What we are finding here is that an increase in expenditure is resulting in a higher profit margin.

If you have a new book and are not happy with the sales and exposure your book is getting, I would recommend that TRYING Amazon AMS programs might make a big impact on your book’s exposure.