Print marketing is essential if you wish to sell your books to bookstores or request reviews from individuals and media.
A SELL SHEET is the entry ticket to both bookstores and reviewers. Just tuck one inside a copy of your book and send it off.
It's like a press release, but much better.
Our SELL SHEET PLUS package takes care of the distribution. We will target bookstores and complementary media and send your SELL SHEET and a link to the digital book.
Sell sheets, or tip sheets, are printed material that can be mailed (or emailed) to potential reviewers or booksellers. It's like a press release, but much better.
Sell sheets contain ordering information, the size of the book, an image of the cover and a quick synopsis. Optimally, the sell sheet also includes a couple of endorsements.
Mission Point sell sheets will be formatted according to our packaging design.
You can choose to distribute these yourself or we will do it for you using our Point Plus custom-targeted emails. (See below.)
SELL SHEET PLUS
Leave the distribution of your SELL SHEET in our hands. We'll send a digital version of the Sell Sheet to your state's bookstores, libraries and media. We'll follow that up with a crafted press release offering speaking opportunities to organizations television and radio. Endorsements will be provided.
PUBLICITY & PROMOTIOn
Mission Point Press can help you publicize your book, getting it mentioned or reviewed in print and digital publications and on TV and radio. We can also help you promote your work by arranging interviews with media and setting up signings and other appearances at book stores and libraries. We can even help develop strategies for reaching special target audiences.
We’ll meet with you to discuss publicizing your book and get back to you with a proposal and cost estimate for your approval. Normal approximate costs are as follows, although some of these costs can be higher depending on the scope of your project:
- Strategy development for marketing to regional or special-interest audiences.
- Press release writing and distribution, including email pitch (cover letter), to existing media lists.
- Media relations (press release follow-up and interview coordination).
- Book tour – contacting bookstores and libraries, arranging appearances.
- Research and development of new custom or special-interest media-contact databases (no charge for using media contact lists we already have).
Mission Point Press now offers state-wide distribution services. Our primary purpose is to connect authors who have written books about Michigan with Michigan's bookstores and other retail outlets.
Contact Doug Weaver to learn more about this service.