This blog post focuses on ebooks, but even print books light up with a little chapter title pizzazz.
Chapter titles are making a big comeback in the age of the e-book.
Why?
Because of the “Look Inside” function on a book’s buy page at most online retailers. This is where you make or break your sale, as Ruth showed us in her great post on How To Lose a Book Sale. Most retailers insist on a Table of Contents in your opening pages. And the average Table of Contents of a novel looks like this:
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Bored yet?
Is that really what you want taking up the valuable real estate in your “Look Inside”?
Compare that with Rick Riordan’s current #1 Bestseller, The Red Pyramid
A Death at the Needle
An Explosion for Christmas
Imprisoned with my Cat
Kidnapped by a Not-So-Stranger…
Which table of contents is more likely to intrigue a reader?
Read the entire Anne R. Allen … with Ruth Harris blog post here.